• Managers and supervisors who want to develop speech skills and effective communication and speaking skills.

• Lecturers or trainers who wish to develop their skills in this field.

• All those interested and willing to develop communication skills and the arts of speech and speech.

Introduce the trainee to the characteristics and characteristics of the communication message in public relations that the student should know in order to be able to formulate a communication message that maximizes the impact on the recipient.

Studying the art of writing for public relations in all its forms and methods of drafting and editing in order to have a clear understanding of the art of media editing, which is based on communication through the media, and direct communication with the public, in various ways

Characteristics and characteristics of communication letter in public relations.

Writing for public relations and its importance and executive steps.

The basics of writing for public relations (style and form).

Types of public relations writing (news and non-news releases, reports, publications, bulletins, backgrounds… .etc).

Public relations announcements (TV _ radio).

Design, printing and electronic publishing.