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Basics of Business DevelopmentOnline Business Development / Basics of Business Development

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Basics of Business Development
This course is designed to introduce the fundamental concepts, strategies, and tools essential for effective business development. It covers the core pillars of growth, including market analysis, identifying new opportunities, and building initial customer relationships to drive long-term organizational value.

who should attend?

• Professionals new to business development, sales, or marketing roles

• Entrepreneurs and startup founders looking to establish a solid growth foundation

• Graduates and individuals wanting to break into the business development field

• Anyone looking to understand how organizations identify and pursue growth opportunities

objective

• Explain the core definitions, processes, and lifecycle of business development within an organization

• Identify and evaluate market opportunities, target audiences, and competitive landscapes effectively

• Apply basic networking, pitching, and relationship-building techniques to secure new business leads

content

• Introduction to business development: Definitions, scope, and importance

• Business development vs. Sales and Marketing: Understanding the differences

• Market research and identifying target customer segments

• Analyzing competitors and defining a unique value proposition

• Lead generation strategies and prospecting techniques

• Introduction to the sales pipeline and CRM basics

• Crafting an effective elevator pitch and presentation skills

• Cold outreach best practices (emails, LinkedIn, and calling)




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